*This post was originally written for The Athena, Cheenee's previous blog.
Eating is an experience that must be enticing from the visual standpoint and satiating up to the aftertaste. Creativity and uniqueness in the food industry's marketing and gimmicks have already leveled with the creativity and goodness of the food itself. The "fast steak" restaurant, Pepper Lunch (PL), is among the restaurants that have successfully married creativity with good food. It gives you not plain gimmick but a gastronomic experience worth repeating.
In the Philippines, we have Cecile Zamora (of CHUVANESS.com) and husband Chef Jeroen to thank for bringing PL to the Philippines last 2008. I never knew it has been years since the DIY steak house introduced their patented electromagnetic plate that heats up to 260 degrees Celsius within one minute. Cool, right?